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Business models (Page 3)

‘Just as the industry was starting to find its footing in the new digital ecosystem, the ground shifted again’

You might have heard: Digital and legacy news organizations alike are searching for successful revenue models, and we’re seeing a “a significant recalibration” of news business models But did you know: Making a reference to “Game of Thrones,” NYT’s Mark Thompson wrote in an essay for the Reuters Institute’s 2016 Digital News Report, “Winter really is […]

Branding videos for tronc look more like something from ‘Adult Swim’ than a legitimate branding video

Videos posted on tronc’s official HR YouTube account look more like something created by the people who directed Adult Swim videos “Too Many Cooks” and “Smart Pipe,” Recode’s Noah Kulwin writes. The videos talk about “content funnels,” “artificial intelligence,” “optimization,” and a host of other buzzwords, with the goal of getting “employees informed and motivated” […]

Poor communication between the editorial and business sides in journalism is holding the industry back from meaningful growth

The divisions between the editorial and business sides is holding news organizations back, Xavier van Leeuwe writes. Van Leeuwe calls on news organizations to “start connecting and appreciating those willing to work together” and for the business side to stop “sighing and complaining to each other in back rooms.” Van Leeuwe writes: “Cooperation works best […]

The name ‘tronc’ has marketing experts just as confused as those in journalism

Tribune Publishing’s new name tronc (short for Tribune online content) has marketing experts confused too, Martha C. White writes. Branding expert Rob Frankel says “The renaming thing blows up way more often than there’s any benefit.” And University of Southern California assistant professor of clinical marketing Ira Kalb says many companies overlook the importance of […]

The coverage of the Orlando nightclub shooting on Sunday was largely about ‘amplifying the politics of blame’

“In too many cases, news outlets were busy amplifying the politics of blame,” Margaret Sullivan writes on Sunday’s coverage of the Orlando nightclub shooting, with some news organizations taking stances such as declaring the shooting as terrorism or emphasizing that it happened at a gay club. That’s partly driven by economics, with news organizations feeling […]

Even worse than Tribune Publishing’s new name is the direction the company is headed in

You might have heard: Tribune Publishing is now tronc, which stands for “Tribune online content” (BusinessWire) But did you know: “Far worse than the name and punctuational idiosyncrasies is the direction in which [Tribune chairman Michael] Ferro is pushing the company,” Erik Wemple writes. “The vision calls for perhaps the most concentrated mess of buzzwords […]

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