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Snapchat’s user growth is stalling, but it’s pointing to a new trend in digital: Engagement is more important than pure growth

As Snapchat’s parent Snap Inc. prepares for an IPO, data from mobile analytics firm Apptopia shows that Snapchat’s user base has essentially stopped growing.“But before anyone freaks out, it’s important to note that digital media as a whole seems focused principally on engagement, rather than raw audience size,” Max Willens writes. “[Snap Inc. CEO Evan] […]

Strategies for securing your organization’s digital future: Seek out non-advertising revenue and track metrics based on market share

Morris Publishing Group’s VP of strategy and innovation Steve Gray shares his company’s strategies for working toward a digitally focused future that’s less reliant on print ad revenue. Among those strategies: Track metrics based on market share, seek out non-advertising revenue such as events or marketing your data capabilities to local businesses, and launch new […]

Journalism driven by stakeholders: 9 good questions with Stakeholder Media Project’s Mark Lee Hunter

More media organizations are being created and controlled by the people who are invested in the issues their organizations are covering, according to Mark Lee Hunter. This form of journalism, called “stakeholder-driven media,” is changing our media landscape and offers lessons for traditional news organizations in building community. Hunter defines stakeholder-driven media as “media [that] […]

Smaller publishers are worrying that they’ve ceded too much control to Google AMP

You might have heard: Google Accelerated Mobile Pages launched in February 2016 as a tool to help speed up the mobile web But did you know: When Google Accelerated Mobile Pages launched nearly a year ago, it promised faster-loading mobile pages, a promise the project has delivered on. But smaller publishers working with Google AMP […]

Jim VandeHei and Mike Allen revealed the mission statement of their new startup Axios: ‘Media is broken—and too often a scam’

You might have heard: Jim VandeHei and Mike Allen left Politico earlier this year to start a new media outlet targeted to “corporate executives and other professionals with a mix of business and political news” (Wall Street Journal) But did you know: Few details have been available about Jim VandeHei and Mike Allen’s new media startup […]

Measuring investigative journalism’s impact on society: 8 good questions with James T. Hamilton

“The results of [investigative] reporting do not come cheaply, but they are a bargain to society,” James T. Hamilton writes in his new book Democracy’s Detectives: The Economics of Investigative Journalism, out this month from Harvard University Press. Through his research, Hamilton, the Hearst Professor of Journalism at Stanford University, finds that while investigative journalism […]

News organizations see Facebook as the ‘enemy,’ but they should still work with Facebook so they don’t ‘find themselves on an island’

Many news organizations see Facebook as a “giant that may eat us,” but Mark Glaser writes that news organizations still need to work with Facebook, despite their uncertainties. Back in 2010, news organizations saw Google as its biggest enemy and News Corp even removed its content from Google’s search results. But two years later, it […]

The challenges NYT faces in its global expansion: There’s fierce competition from established rivals in other countries and it needs to shift its strategy for different markets

As part of trying to double its digital revenue by 2020, The New York Times is taking on an ambitious international expansion. But even for a company that has as much “global recognition and respect” as NYT, Jessica Davies writes that there’s some significant challenges for NYT to overcome. Those challenges include competition from established […]

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