Insights, tools and research to advance journalism

Audio (Page 4)

iHeartMedia, the largest radio broadcaster in the US, is moving into podcasts

You might have heard: Podcasts are “back,” and several factors are contributing to their recent growth, including better podcast apps and faster connections so podcasts can be downloaded anywhere But did you know: Inspired by the success and large audience of serial, the largest terrestrial radio broadcaster in the U.S. has plans to move into podcasts. […]

The psychology behind why audio storytelling is so engaging

As podcasts are launched into the spotlight, more and more people are finding audio to be a captivating medium. In studies from Pompeu Fabra University in Barcelona, research has shown that a dramatized audio structure, with voice actors who tell the story exclusively through dialogue, stimulates listeners’ imagination more than a “voice of God” narrated […]

Strategies for engaging your podcast’s audience from NPR

Strategies for engaging your podcast’s audience from NPR (NPR Social Media Desk) As the podcast market explodes, two NPR podcast producers offer their advice on how to better engage with your podcast’s audience. Treat your social media platforms as spaces to have conversations with your listeners, and make managing your social media a habit, rather […]

BBC targets people under 35 with a casually-toned one-minute news bulletin

BBC World Service launched Minute on Wednesday, a one-minute news bulletin covering news, sports, fashion, music and technology. BBC Minute will be updated twice each hour and will be broadcast on radio stations in Africa and Indonesia, available on iTunes and TuneIn, as well as available on BBC’s website. One of the BBC Minute presenters […]

Brands slowly consider podcast advertising

You might have heard: Slate introduces Panoply, a podcast network offering media companies support for production, audience development/distribution and sales (Mashable) But did you know:  While more media companies boost podcasting efforts “in a post-Serial world,” AdAge reports advertisers are evaluating how to incorporate podcasts, including considering promotions that aren’t direct-marketing. Their interest “could inspire […]

UK mobile news startup Clippet’s approach: Daily news digests in one-minute, conversational audio clips

Co-founded by Rupert Murdoch’s grandson James MacLeod, Clippet offers 10 news stories a day, summarized mainly from outside sources and with an offline functionality intended for commuters. To differentiate itself from the typical tone of UK’s radio bulletins, and to appeal to its target millennial audience, the app also aims for a more conversational tone, […]

4 story types that make public radio listeners share audio

 NPR Digital Services embarked on a structured quest last year to better understand what content works in terms of audio. Previously they had determined that people are more likely to listen and share interesting sound from stations if it’s packaged with a good headline and an image; now, after analysis, Eric Athas writes that certain […]

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