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How news organizations are taking advantage of Amazon’s Alexa

News is one of the core features of Amazon’s AI software Alexa, and news organizations are trying to figure out the best ways to use Alexa. So far, there’s two main ways news organizations can use Alexa: Flash Briefings and skills. In Flash Briefings, the user asks Alexa for their Flash Briefing, and Alexa will […]

Podcasting has an ad-blocking problem of its own: the 15-second skip button

You might have heard: Digital publishers are growing increasingly concerned about the effects of ad blocking But did you know: Web advertisements face ad-blockers, DVRs let viewers fast forward through commercials, and now podcasting has an advertising problem of its own: The 15-second skip button lets listeners easily skip over ads. Podcast advertising has struggled […]

‘Podcasts work nothing like the App Store, and we’re all better off making sure they never head down that road’

The New York Times wrote this weekend about the surge in podcasting and Apple’s relationship to that surge, but Marco Arment argues that podcasts still work more like an “old-school blog,” rather than the App Store. Podcasters have control over monetization and analytics, and podcasts can be hosted anywhere, with podcasters retaining control and ownership. […]

The Economist and Mic are partnering for a podcast with a global perspective on the 2016 presidential election

While Americans might see Donald Trump’s rise as a historic, unpredictable event, Ricardo Bilton writes that Italians have a different perspective: They see Trump as America’s version of former Prime Minister Silvo Berlusconi, “an entertaining, almost comical spectacle who nonetheless became a very serious candidate, impossible to ignore.” A new podcast from Mic and The […]

More than 200 ideas for your next podcast

If you’re looking to start a podcast at your news organization, but aren’t sure what topic you should tackle, Melody Kramer and Christine Eriksen are here to help. Kramer and Eriksen compiled a list of more than 200 podcast ideas, including interviewing people on your block, a news program about the election from the perspective […]

Podcasting faces a chicken-or-the-egg problem: Are there not enough advertisers for podcasts, or not enough podcasts worth advertising on?

Advertising remains a major challenge for podcasting, and many brands are still unwilling to spend money on podcasts. The Wall Street Journal reported last week that advertisers are expected to spend $35.1 million on podcast advertising this year, but the lack of audience measurement tools remains a big problem. Nicholas Quah says these current challenges […]

Tow Center’s Vanessa Quirk: For most news orgs, podcasts aren’t about profit

In a Q&A with MediaShift’s Sonia Paul, Tow Center fellow Vanessa Quirk (who worked on the Tow Center’s Guide to Podcasting) says for most podcasters, making a profit and making a high-quality podcast are likely not compatible. Quirk says: “Unless you have a strategic plan going into it and an awareness of the medium and […]

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