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Audience data (Page 5)

‘Design like you’re right. Read the data like you’re wrong.’

Before digital, designing was more of a blind process. In this essay on new White House chief data scientist DJ Patil’s previous role at Greylock, John Lilly discusses how better understanding data improves the design process. Teams used to spend “a lot of time on ethnography, need finding, doing paper prototypes and then doing basic […]

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