Insights, tools and research to advance journalism

Audience data

The danger of Facebook/publisher partnerships focused heavily on data is that they can create a feedback loop that doesn’t allow for new perspectives

You might have heard: Facebook and Glamour magazine will host a series of town halls on women’s issues in the 2016 presidential election (Politico Media) But did you know: In its partnership with Glamour magazine, Facebook will use its audience data to inform the issues that the town halls will cover. Partnerships like this have […]

Lessons on how to use audience data better, from outside the journalism industry

Nearly every industry is learning how to make better use of data, Yuyu Chen writes. Executives from General Mills, Tinder and Bain & Company shared their thinking around data at the Economist’s Marketing Unbound conference this week. Some ideas from the conference: Big data can inform ideas but it cannot create ideas, marketing should still […]

National news organizations are adapting to the changing news landscape, but local news are struggling to keep up with data and scale

You might have heard: The last year has seen big changes in the local news landscape, including ownership changes at the Los Angeles Times, Las Vegas Review-Journal and Philadelphia Media Network, with overall revenue continuing to fall for many local publishers But did you know: Large legacy outlets such as The New York Times and […]

LinkedIn is shutting down its ad network just a year after launching it

Following in the footsteps of Facebook and Google, LinkedIn began letting advertisers use its data to target ads to people outside of LinkedIn in February 2015. Now, LinkedIn is shutting down its ad network because the company believes the cost of growing the network will offset any potential profits. LinkedIn says it will use the […]

How Financial Times’ data team makes engagement a priority for the entire company

Many publishers are in the “awkward adolescent stages of data adoption,” Lucinda Southern writes, but because Financial Times has had a paywall since 2007, it’s had a head start. FT’s 30-person data team is focused on customer analytics and research, and chief data officer Tom Betts says the team helps make engagement a company-wide focus: […]

Why it might be worth it for publishers to invest in apps again

In the last year, publishers including Quartz, The Wall Street Journal and BuzzFeed have launched new apps or announced plans for new apps, showing how publishers are starting to be interested in apps again after they fell out of favor. App users tend to be more engaged and valuable to publishers, a priority for publishers […]

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