Audience data

Deadline extended: Apply to improve your 2020 elections coverage with API’s Metrics for News

The American Press Institute has reopened applications for free access to an analytics program that will help publishers track and improve their 2020 elections coverage based on audience needs and engagement. The analytics tool, along with coaching from API staff, will be available at no cost for up to to 60 newsrooms from now through […]

Apply for free access to improve your 2020 elections coverage using API’s Metrics for News

The American Press Institute has built a special analytics tool that will help newsrooms better understand how their communities are engaging with their 2020 elections coverage and is making the tool available at no cost for up to to 60 newsrooms from now through November. The special elections-focused dashboards are a new feature of API’s […]

New grant will allow API to help newsrooms better understand and refine their coverage of the 2020 elections

Support from Craig Newmark Philanthropies will provide a special version of API’s advanced Metrics for News app free to 60 publishers. The American Press Institute today announced it received a grant of $176,400 from Craig Newmark Philanthropies to help news organizations more effectively cover the 2020 elections. The grant will enable API to build special […]

20 publishers earn free access to track COVID-19 coverage in Metrics for News

In response to the enormous impact of the pandemic on news organizations and communities around the world, API created a special dashboard in our analytics tool Metrics for News to help newsrooms assess the impact of their COVID-19 coverage. Today we’re excited to announce 20 news organizations will receive free access to that data to […]

Apply for our summer internship in news analytics

The American Press Institute is hiring a paid summer intern to learn about audience engagement and help us share best practices in audience analytics with the wider journalism industry. This person should be a college student or recent graduate with interest in the following: The news industry and audience engagement analytics Thinking about newsroom social […]

Apply now for year-long support and funds to transform your newsroom with better analytics

News organizations that want to prioritize audience-driven storytelling, use data to inform editorial strategies and make analytics simple and accessible to all newsroom staff can now apply for subsidized access to the Metrics for News software and services provided by the American Press Institute. Thanks to a grant from the John S. and James L. […]

Field notes: Let’s talk about news analytics and engagement at AAJA19

I’m attending the 2019 Asian American Journalists Association Convention in Atlanta this week, and I’m very excited to reunite with so many AAJA members across the country and globe. While I’m here, I will also moderate a panel on analytics and audience engagement on Friday morning, featuring panelists Julia B. Chan, digital managing editor at […]

Nine news organizations receive API’s Metrics for News analytics with Knight Foundation support

We are excited to announce today a new cohort of newsrooms using Metrics for News, the American Press Institute’s analytics dashboard and content strategy program. Metrics for News gives newsrooms powerful journalism analytics that go beyond traditional traffic metrics and offers unique tools to help grow audiences, deepen engagement and drive subscriptions. It’s a strategic […]

Apply for funds to help start 2019 with better newsroom analytics

News organizations who want to prioritize audience-driven storytelling and simplify their analytics with easy-to-use dashboards can now take advantage of subsidized access to the Metrics for News software and services provided by the American Press Institute. Thanks to a grant from the John S. and James L. Knight Foundation, subsidies are now available to use […]

How to get the email addresses you need to drive new subscriptions

Nothing is more important to the brave new world of building subscriptions than the relatively old world of email. An email address gives publishers ways to target and connect with potential subscribers that are much more effective than metrics like “unique visitors,” a potentially misleading number due to the fact that the same person may […]