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Advertising (Page 7)

The industry isn’t any closer to defining ‘viewability,’ and it’s made more complicated by the fact that publishers and advertisers have different priorities

The current ad landscape can’t continue to exist if ads aren’t being seen, Lisa Menaldo writes, making it essential for the industry to nail down a definition of what “viewability” really is. But defining the idea of viewability is made more complicated by the fact that publishers and advertisers have different priorities, Menaldo writes: “It […]

Instagram starts running 60-second video ads, but users’ video length limit remains 15 seconds

Instagram began running its first 60 second ads yesterday with T-Mobile and Warner Brothers. Its time limit for video ads was previously 30 seconds, and it hasn’t changed the 15-second limit for users. With Instagram’s 400 million active users, Josh Constantine writes that Facebook is getting serious about monetizing Instagram and specifically going after TV […]

Guardian changes how it labels native ads, now referring to them as ‘paid content’

The Guardian announced this week that it’s making changes to how it labels native ads, and will now label content that’s supported by sponsors with “paid content” or “paid for by.” The Guardian previously labeled native ads with “brought to you by.” The company told Digiday the changes are “a part of our ongoing commitment […]

IAB chief: AdBlock Plus is an ‘extortion racket’ that is ‘subverting freedom of the press’

At the convention that AdBlock Plus was uninvited from earlier this month, the leader of the Interactive Advertising Bureau, Randall Rothenberg, didn’t hesitate to fire back about why the ticket was returned: “They are stealing from publishers, subverting freedom of the press, operating a business model predicated on censorship of content, and ultimately forcing consumers […]

What Apple’s changes to its iAd platform mean for publishers

Apple is making some big changes to its iAd mobile advertising platform, making its system more automated, more publisher-driven, and letting publishers keep 100 percent of the revenue they generate. Garett Sloane breaks down what these changes mean for the publishing industry. By getting itself out of the actual selling of ads, Apple frees itself […]

How CBS is getting bigger advertisers to sponsor its podcasts

While Serial may have pushed podcasting into the mainstream, the advertising revenue is yet to follow, Sahil Patel writes. CBS Local Digital Media launched a podcast network last year called Play.It and has gotten brands like Dunkin’ Donuts and DraftKings to advertise on its podcasts. However, a lot the podcasts’ advertising comes from CBS’ multi-platform […]

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