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Facebook says captions can increase a video’s view time by 12 percent

Facebook’s director of ads product marketing Graham Mudd says 40 percent of Facebook’s video ads do not effectively communicate their message unless sound is turned on. Facebook is trying to fix that by introducing auto-captioning for video ads. Advertisers previously had to embed their own captions or upload caption files, and the automated captions can […]

A Financial Times columnist says she was warned by an advertiser about harming ‘relationships with advertisers’

A column in the Financial Times that made joke about Hewlett Packard Enterprise’s chief executive prompted an email from Hewlett Packard Enterprise’s chief marketing and communications officer Henry Gomez, FT columnist Lucy Kellaway says. In the email, Gomez said: “FT management should consider the impact of unacceptable biases on its relationships with advertisers.” Kellaway published […]

LinkedIn is shutting down its ad network just a year after launching it

Following in the footsteps of Facebook and Google, LinkedIn began letting advertisers use its data to target ads to people outside of LinkedIn in February 2015. Now, LinkedIn is shutting down its ad network because the company believes the cost of growing the network will offset any potential profits. LinkedIn says it will use the […]

The industry isn’t any closer to defining ‘viewability,’ and it’s made more complicated by the fact that publishers and advertisers have different priorities

The current ad landscape can’t continue to exist if ads aren’t being seen, Lisa Menaldo writes, making it essential for the industry to nail down a definition of what “viewability” really is. But defining the idea of viewability is made more complicated by the fact that publishers and advertisers have different priorities, Menaldo writes: “It […]

Instagram starts running 60-second video ads, but users’ video length limit remains 15 seconds

Instagram began running its first 60 second ads yesterday with T-Mobile and Warner Brothers. Its time limit for video ads was previously 30 seconds, and it hasn’t changed the 15-second limit for users. With Instagram’s 400 million active users, Josh Constantine writes that Facebook is getting serious about monetizing Instagram and specifically going after TV […]

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