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Advertising (Page 6)

Some people are unsure how to feel about ad blocking, caught between privacy concerns and wanting to support creators online

The ad blocking debate is a complicated one for users of the Internet, Kate Murphy writes. While the Internet is largely supported by advertising, privacy advocates are calling for increased use of ad blockers. Niero Gonzalez, founder of gaming website Destructoid, says: “I feel like I’m caught between two parents fighting. There is a valid […]

Facebook says captions can increase a video’s view time by 12 percent

Facebook’s director of ads product marketing Graham Mudd says 40 percent of Facebook’s video ads do not effectively communicate their message unless sound is turned on. Facebook is trying to fix that by introducing auto-captioning for video ads. Advertisers previously had to embed their own captions or upload caption files, and the automated captions can […]

A Financial Times columnist says she was warned by an advertiser about harming ‘relationships with advertisers’

A column in the Financial Times that made joke about Hewlett Packard Enterprise’s chief executive prompted an email from Hewlett Packard Enterprise’s chief marketing and communications officer Henry Gomez, FT columnist Lucy Kellaway says. In the email, Gomez said: “FT management should consider the impact of unacceptable biases on its relationships with advertisers.” Kellaway published […]

LinkedIn is shutting down its ad network just a year after launching it

Following in the footsteps of Facebook and Google, LinkedIn began letting advertisers use its data to target ads to people outside of LinkedIn in February 2015. Now, LinkedIn is shutting down its ad network because the company believes the cost of growing the network will offset any potential profits. LinkedIn says it will use the […]

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