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Advertising (Page 5)

Despite concerns about ad fraud and transparency, marketers are still flocking to programmatic ads

According to a new survey from the Association of National Advertisers, marketers’ desire for better targeting outweighs their concerns about programmatic ad buying. The survey found that 79 percent of advertisers have made programmatic ad buys over the last year, a significant jump from 35 percent in 2014. However, the survey also found that advertisers […]

Ad blockers make money off ads and user tracking, too

While ad blockers market themselves as a way to speed up web browsing and avoid data trackers, Julia Greenberg writes that ad blockers are also making money off advertisements. AdBlock Plus, for example, runs an “acceptable ads” program where some ads that meet certain criteria will be shown if the publisher displaying the ad is […]

A study of ad-blocking in the UK found that while the number of people using ad blockers is growing, more than half are willing to disable their blocker in exchange for content

You might have heard: Some publishers are asking users to turn off their ad blocker before they’re able to access content But did you know: A new study by IAB/YouGov on the state of ad blocking in the U.K. found that the number of people using ad blockers has increased to 22 percent, but it […]

Facing threats from big platforms, more competing publishers are partnering with each other

Google and Facebook are expected to control 51 percent of online ad revenue in the U.S. this year, a number no single publisher can hope to compete with. To stay competitive against these platforms, more publishers are partnering, Digiday’s Ricardo Bilton writes. Publishers such as The Huffington Post and Mental Floss have created link-sharing agreements […]

The New York Times could be the next publication to ban users who use ad blockers

You might have heard: Some publishers are using varying tactics to prevent users with ad-blockers from accessing their websites But did you know: New York Times CEO Mark Thompson says it could block users who have ad blockers enabled, joining a group of publishers already do so including Forbes and Axel Springer. Thompson says that NYT’s subscription […]

AdBlock Plus explains how its ‘acceptable ads’ work: Publishers pay a fee to let their ads through

AdBlock Plus is revealing some key details about how its “acceptable ads,” which let some advertisements through its software, work. Publishers pay a fee, which is calculated based on the revenue an advertiser earns after whitelisting. To be whitelisted, advertisements also have been be deemed “acceptable,” as determined by a set of guidelines about placement […]

Podcasting faces a chicken-or-the-egg problem: Are there not enough advertisers for podcasts, or not enough podcasts worth advertising on?

Advertising remains a major challenge for podcasting, and many brands are still unwilling to spend money on podcasts. The Wall Street Journal reported last week that advertisers are expected to spend $35.1 million on podcast advertising this year, but the lack of audience measurement tools remains a big problem. Nicholas Quah says these current challenges […]

Some people are unsure how to feel about ad blocking, caught between privacy concerns and wanting to support creators online

The ad blocking debate is a complicated one for users of the Internet, Kate Murphy writes. While the Internet is largely supported by advertising, privacy advocates are calling for increased use of ad blockers. Niero Gonzalez, founder of gaming website Destructoid, says: “I feel like I’m caught between two parents fighting. There is a valid […]

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