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What ad agencies want from Google AMP ads: Smaller file sizes and video AMP ads

Google is bringing its Accelerated Mobile Pages technology to mobile ads, and Digiday’s Jessica Davies talks to agencies about what they want to see from AMP ads. One creative director emphasized the importance of making sure AMP ads are scaled, which will force advertisers to adopt the format, while another agency said they wanted to […]

Google will use AMP technology to speed up mobile ads

You might have heard: Google AMP launched in February with the goal of speeding up the mobile web But did you know: After launching Accelerated Mobile Pages earlier this year, Google is now going to use the same technology to speed up mobile ads. Called AMP for Ads, Google will release a set of guidelines […]

FT’s plan for expanding its content studio into a full-service agency: Making better use of subscription data

After establishing its content-marketing studio FT Squared nearly a year ago, the Financial Times has plans to turn the studio into a full-service agency. With the acquisition of content-marketing video specialist Alpha Grid, it’s looking to improve its creative production. And for a paywalled publisher, a major part of its expansion plans include making better […]

Podcasting has an ad-blocking problem of its own: the 15-second skip button

You might have heard: Digital publishers are growing increasingly concerned about the effects of ad blocking But did you know: Web advertisements face ad-blockers, DVRs let viewers fast forward through commercials, and now podcasting has an advertising problem of its own: The 15-second skip button lets listeners easily skip over ads. Podcast advertising has struggled […]

Ads on ‘premium’ websites are more effective, new research from comScore finds

You might have heard: What’s working for publishers in digital advertising is cleaner, higher-impact premium ads But did you know: According to new research from comScore, ads placed on “premium” websites perform better than ads placed on other websites, which could potentially justify the higher ad prices that major news organizations charge. comScore measured the […]

What media companies don’t want readers to know about ad blockers

When talking about ad blockers, newspaper executives often focus exclusively on the drawbacks of ad blockers, leaving a big part of the story untold, according to Trevor Trimm. Ad blockers do not help publishers, but there are security benefits for readers. Several major news sites, including the New York Times, the BBC and AOL, had […]

Trying to fight back against falling ad revenue, UK media companies could soon partner to sell ads

In the U.K., some publishers are in discussions on how “they can set aside past differences and rivalries to work together,” FT’s David Bond reports. One possibility could be the creation of a single advertising sales partnership to address falling ad revenue. Media research agency Enders Analysis found that newspaper display advertising fell by 15 […]

Snapchat is developing a metric for marketers that measures time exposed to video and audio

Trying to encourage its marketers to prioritize audio, Snapchat is partnering with ad measurement firm Moat to develop a metric that measures time a viewer is exposed to video and audio. While other platforms including Facebook have encouraged marketers to create video that can be consumed without sound, Snapchat wants its audience to consume its […]

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