Let’s consider what it means to truly shift your business to prioritize reader revenues. Because to fully commit to that change, you have to commit to a new focus on trust, loyalty, data, and understanding your audiences. A “pivot” to reader revenue is a pivot to trust The consumer’s journey to subscribing is simple in […]

Launching a paywall is easy. Pivoting a whole business from an advertising-centric mindset to one focused on reader revenue is not. Despite 10 years of experimentation and increasing attention, the news industry still needs to develop some of the attitudes, technology and skills needed to sustain exceptional membership and subscription programs. To succeed with reader […]

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Overview As the news industry searches for new revenue models to finance journalism online, a new research study suggests that some sorts of digital advertising are demonstrably more effective […]

In an interview with NYT public editor Liz Spayd, Dean Baquet explains why readers have more power than advertisers in newsrooms now. “The reader has far more power than ever before — and they should,” Baquet says. “I grew up in an era when the most powerful entity in the economics of journalism was advertising. […]

To figure out where money is spent across the supply chain, The Guardian is buying its own inventory. And in some cases, it’s finding that only 30 pence for every pound is making it back to The Guardian, chief revenue officer Hamish Nicklin says. Nicklin wouldn’t say which businesses were taking the money, but said […]

You might have heard: Facebook overestimated its average video viewing time metric by 60 percent to 80 percent for two years But did you know: “Marketers who have been pouring huge sums into digital advertising are wrestling with several recent events that add to a troubling picture,” Suzanne Vranica and Mike Shields write. “Some are finding […]

Eighty percent of France’s top 40 publishers are banding together to fight ad blockers. The publishers are fighting blockers in their own ways, with some simply asking users to turn ad blockers off while others restrict what content is viewable to users with ad blockers enabled. But the publishers participating say that the unified front […]

By acquiring AOL and Yahoo, Verizon was setting the stage to get into the content business. But Verizon could be facing an uphill battle as a telecoms company trying to get into the content business, Lucia Moses writes. Charlene Li, a principal analyst at Altimeter, says that Verizon currently represents little more than a monthly […]

You might have heard: Facebook says video on the platform is booming and claims its users watch 100 million hours of video each day But did you know: According to data Publicis Media says it obtained from Facebook, Facebook has been vastly over reporting its key video metric for more than two years. Publicis estimates […]

You might have heard: Facebook created Instant Articles with the goal of reducing load times and creating a more seamless experience for users But did you know: Facebook wants its advertisers to speed up their mobile sites, and it’s warning that it may limit where their ads appear if they don’t do so. On its […]