Insights, tools and research to advance journalism


The future of digital advertising: Designs for mobile screens may be more effective

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Overview As the news industry searches for new revenue models to finance journalism online, a new research study suggests that some sorts of digital advertising are demonstrably more effective […]

Dean Baquet: In newsrooms today, readers finally have more power than advertisers

In an interview with NYT public editor Liz Spayd, Dean Baquet explains why readers have more power than advertisers in newsrooms now. “The reader has far more power than ever before — and they should,” Baquet says. “I grew up in an era when the most powerful entity in the economics of journalism was advertising. […]

The Guardian is buying its own ad inventory to try to figure out where money is spent

To figure out where money is spent across the supply chain, The Guardian is buying its own inventory. And in some cases, it’s finding that only 30 pence for every pound is making it back to The Guardian, chief revenue officer Hamish Nicklin says. Nicklin wouldn’t say which businesses were taking the money, but said […]

Why French publishers believe solidarity is the key to fighting ad blockers

Eighty percent of France’s top 40 publishers are banding together to fight ad blockers. The publishers are fighting blockers in their own ways, with some simply asking users to turn ad blockers off while others restrict what content is viewable to users with ad blockers enabled. But the publishers participating say that the unified front […]

EU says blocking ads at the network level raises net neutrality issues, a ruling that’s good for publishers

On Tuesday, the European Union’s Body of European Regulators for Electronic Communications officially said that ad blocking at the mobile network level raises net neutrality issues. That’s a good decision for publishers, Jessica Davies writes. While publishers should take responsibility for their role in the rise of ad blocking, Incisive Media’s chief digital officer John […]

How a Lithuanian news site is using its journalists to get users to turn off ad blockers

Lithuanian news site, the country’s second-largest news organization, is taking a new approach to getting users to turn off ad blockers. Rather than a pop-up message asking the reader to turn their ad blocker off, is using its journalists to appeal to readers directly. created 12 videos featuring members of its staff […]

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