Reader Revenue Toolkit
Revenue that comes directly from readers in the form of subscriptions, memberships, donations, events and more is crucial for the long-term sustainability of news organizations — especially those serving local communities.
To help create that future, the American Press Institute maintains this Reader Revenue Toolkit — practical guides and resources to help publishers get started or go to the next level with their reader revenue strategies.
The Toolkit contains API’s subscription-related research and in-depth guides. We also are creating collections of posts that address key challenges that we have found most pressing for publishers, starting with potential ways to acquire new subscriptions.
You can sign up here for Reader Revenue Toolkit notifications about new resources.
This Reader Revenue Toolkit will continue to grow over time as more resources are added. Question you need answered? Something missing? Are your own reader revenue initiatives and projects proving successful and you want to share? Reach out to firstname.lastname@example.org.