What numbers say publishers should do in mobile — right now
As Cory Bergman explored in a thoughtful piece here last month, mobile connectivity– people linked to the Web via smart phones and tablets — is poised to thoroughly disrupt news all over again.
News publishers must deeply understand the contours of the shift or risk mobile becoming “digital hesitation 2.0.” The market research firm comScore recently released its annual major mobile report. A dive into the data distills lessons for journalism right now, some of them counterintuitive.
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