This survey of more than 4,100 recent newspaper was large enough to break down some differences within the population:
- Medium of preference: How digital subscribers differ from print subscribers
- Age: How younger subscribers compare to older subscribers
- Market size: How new subscribers in small towns and big cities are different
- Political views: What drives Republicans or Democrats to subscribe to local news
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Paths to subscription
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The American Press Institute is hosting a Local News Summit on October 6-7 in Boise, Idaho to identify and advance solutions that help local news leaders design experiences and products that encourage individual and community well-being. Apply for a remaining spot.
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Most newsrooms have one impact story. They tell it the same way to everyone, and then they're surprised when it lands with some audiences and dies in the room with others. The story wasn't wrong. It just never got translated.
