We developed a worksheet with a series of planning questions to get you started with conceiving and creating events that are right for your audience.
Consider sitting down with a few creative collaborators from across your organization to tackle these questions together.
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Strategy study: Events revenue
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How do we bridge that gap between the standard KPIs and those mushier signals of your work’s impact — how can you identify and quantify what’s changing in the lives and perceptions of the communities you serve?
We asked four summit participants to share more about the ways they are defining, measuring and acting on signals of impact.
With careful planning, events and newsroom-created gathering spaces can help local media measure impact and trust.
