Insights, tools and research to advance journalism

Publications

This page collects the latest from a broad range of the original content API publishes, including Q&As with leaders and thinkers who illuminate the path forward for news organizations, and in-depth research reports.

Partisanship and the media: How personal politics affect where people go, what they trust, and whether they pay

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research New research shows that although Americans are in many ways divided in their attitudes toward the media, Republicans and Democrats are in many ways strikingly alike in their behavior […]

Covering news issues with comics: 7 good questions with Jake Halpern

Experimenting with visual storytelling formats can allow a newsroom to rise above the clutter by taking a fresh angle to news topics. Last January, The New York Times did that by launching Welcome to the New World, a fully reported graphic narrative. It is the first series of its kind, according to editor Bruce Headlam. […]

‘My’ media versus ‘the’ media: Trust in news depends on which news media you mean

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research For years, studies have shown Americans’ trust in the news media is steadily declining. In recent months, the rise of so-called fake news and the rhetoric of President Donald […]

How news partnerships work: Commercial and nonprofit newsrooms can work together to benefit and change journalism

What is a successful partnership? In the last decade, nonprofit news organizations have emerged with a model that depends on creative partnerships. At the same time, most commercial newsrooms have seen deep cuts to staffing and resources, leaving them in search of ways to sustain the quality and depth of their journalism. These forces are […]

Paying for news: Why people subscribe and what it says about the future of journalism

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Introduction The future of journalism will increasingly depend on consumers paying for the news directly, as content distributors like Facebook and Google take up the lion’s share of digital […]

The future of digital advertising: Designs for mobile screens may be more effective

This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research Overview As the news industry searches for new revenue models to finance journalism online, a new research study suggests that some sorts of digital advertising are demonstrably more effective […]

How for-profit newsrooms can adapt API’s nonprofit funding guidelines

Earlier this year, API released two sets of guidelines on the ethics of funding nonprofit news, one set for philanthropic funders and one set for nonprofit newsrooms. These guidelines were the product of more than two years of work exploring the question of how to best ensure editorial independence, including a meeting of 18 funders, […]

General election news coverage: What engages audiences down the ballot

  Summary As Election Day approaches, more people seek news and information about politics. To understand the habits of news audiences in the run-up to the election, we analyzed what was being covered in reporting about down-ballot, non-presidential races for U.S. Congress, governor, and local offices in the lead-up to the 2016 general election. The […]

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Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.