Our Mission
We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.
Our Areas of Focus
We work to ensure all people have the information they need to make decisions and thrive.
We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.
We support news organizations as they build trusted relationships with their communities.
We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
Featured Research
The word “refugee” evokes a certain image: people fleeing persecution or war-torn areas, living under harsh refugee camp conditions, starting a new life in a [...]
Introduction Who pays for news? Why do they pay? Who does not pay for news and why not? Earlier this year, we conducted a nationally [...]
For newsrooms, the social media tumult began a decade ago. In 2008, journalists new to digital media in legacy print newsrooms were trying to adapt [...]
Over the past decade, technology has driven unprecedented change in news audiences and news organizations. News organizations have experimented with business models, integrated new technologies, [...]
Special Editions
API’s Product Strategy team has hosted a series of training sessions to help newsrooms navigate the switch to GA4 ahead of the July 1 cutoff date.
In today’s digital world, journalists’ careers often rely on their online presence. But newsrooms must also face the harsh reality that many women journalists endure near constant harassment, abuse and threats online.
Learn about our Inclusion Index approach to serving communities of color and implementing concrete, sustainable DEIB changes within and outside of the newsroom. API Director of Inclusion and Audience Growth Letrell Crittenden shares insights from his recent work with the Pittsburgh Inclusion Index cohort and solutions to try out in your own newsroom.
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
