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API is hiring a Newsroom Success Manager to help newsrooms use analytics to serve audiences

The American Press Institute seeks to hire a Newsroom Success Manager to join our team that runs Metrics for News, an innovative custom analytics program that helps publishers practice audience-centered journalism by better understanding their audiences and what drives engagement. Our team helps publishers create smarter, more data-driven content strategies that align with their editorial […]

Need to Know: September 1, 2021

Avoid generalizations in coverage, publishers rethink subscription value, and ways to improve accessibility

American Press Institute Hires Search Firm, Begins Search for New Executive Director

The American Press Institute (API), an affiliate of the News Media Alliance dedicated to helping news publishers navigate and adapt to organizational and industry change in order to sustain journalism, has hired a firm to begin the search for a new Executive Director. Internationally known search firm Korn Ferry will work with the API Board […]

Need to Know: August 31, 2021

Republicans’ trust in news has dropped by half, the Covid info parents need, and student journalists struggle

Need to Know: August 30, 2021

How to write better headlines, why trauma reporting should include solutions, and how to design jobs for diverse hires

Need to Know: August 27, 2021

Weekly roundup — Good news about ‘news avoiders,’ a solutions-focused news collaboration, and the impact of wire content on local news

Need to Know: August 26, 2021

Covering an unusual return to school, bringing back the evening edition, and does news affect vaccine hesitancy

Need to Know: August 25, 2021

Is wire content helping or hurting local news, news avoiders versus news addicts, and what responsible vaccine debate looks like

Need to Know: August 24, 2021

Citizen reporters cover crime, how to squash disinformation, and people will donate to climate coverage

What can journalists do about the ‘Unreality Crisis’?

This is the fourth installment of a column from API Executive Director Tom Rosenstiel about the press and politics, culture and media ethics, technology and the search for sustainability for news. It is published in partnership with the Poynter Institute. Read the previous column here. The numbers are hard for some to fathom. More than six in […]