Our Mission
We support local and community-based media through research, programs and products that foster healthy, responsive and resilient news organizations.
Our Areas of Focus
We work to ensure all people have the information they need to make decisions and thrive.
We mentor journalism professionals toward integrating diversity, equity, inclusion and belonging in every aspect of their work.
We support news organizations as they build trusted relationships with their communities.
We provide news organizations with the tools and resources they need to think creatively and achieve overall wellness.
Featured Research
With advertising becoming a less reliable source of revenue for the embattled journalism industry, more news outlets are turning toward sources of consumer revenue to [...]
More than a year after the global pandemic became official, local journalism still grapples with the fallout — not only from the coronavirus but also [...]
Editor’s note, 2024: Want to learn how API’s Emily Ristow trains news organizations on Stop Doing, and how outlets have successfully implemented this practice into [...]
The deep divides over trust in the news media are usually portrayed as largely ideological. Democrats are seven times more likely than Republicans to say [...]
Special Editions & Series
Newsroom experiments unearthed many ideas and epiphanies, including a roadmap for an influencer collaboration. We’ll walk you through each step, offering action items, resources and tips from newsrooms who have already worked through this process.
After a six-month pilot of an ecosystem-wide local news advisory committee, we’re sharing a multi-part perspective series on this effort: an outgrowth of our deep, three-year commitment to the Pittsburgh media ecosystem, which included two learning cohorts, a dozen community listening sessions and now this committee.
Examples of how newsrooms have spun up live events, products and third spaces to experiment with new sources of revenue while fostering community belonging.
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
