Our Mission

We equip local media to build trusted, resilient, people-first organizations capable of navigating change and strengthening civic life in their communities.

We strengthen the relationship between news organizations and their communities by fostering civic discourse, supporting press freedom and ensuring people have the trusted information they need to participate in civic life.

Icon Culture and Inclusion

We help local news organizations build people-centered, adaptive and inclusive cultures that can navigate change and lead in an AI-supported future.

We develop actionable insights, tools and operational strategies that support sustainable, innovative and data-informed news organizations.

Featured Research

Special Editions & Series

  • It’s been a busy year for us: we held three API Local News Summits, built out a comprehensive guide to partnering with influencers, encouraged experiments with grants and cohorts, and supported news organizations with our products.

  • The Houston Chronicle created small-scale experiments that tested how strategically work with a creator while navigating potentially thorny issues around ethics, control and impact. In this series, they walk you through what they did.

  • What if we started looking at our output as a product, not a service? Too often, we think "product" means a fancy app or a new website. But product isn’t about tech. It’s about intention.

API Products & Programs

Better News Logo

Case studies and best practices to transform your news business

Table Stakes Heading

Helping journalists and media leaders transform their local news businesses to better serve diverse communities

Heading API Inclusion Index

Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices

Metrics for News Logo

The best analytics tool for newsrooms that helps you align journalism metrics with your editorial values and business model

Source Matters Logo

An award-winning tool that tracks the diversity of sources in your news stories and helps you improve coverage