Insights, tools and research to advance journalism

Americans and the News Media: What they do — and don’t — understand about each other

Our latest Media Insight Project study explores the dynamics that come into play in trust, familiarity, news literacy, and transparency.

The findings look at where the public and journalists see eye-to-eye — and where they don't.

Read more

Our mission

The American Press Institute helps transform news organizations for an audience-centered future.

Our work with publishers focuses mostly on four areas:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

Featured reports

Journalists can change the way they build stories to create organic news fluency

This white paper looks at the intersection of trust, literacy and how journalists build their stories.

"At a time when the public is so manifestly questioning the journalism available to them, it makes sense to think about how to show the elements of good reporting differently, moving from 'trust me' to 'show me' journalism."

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »

Accountability journalism resources

Our custom analytics tools

This API program helps publishers build an empirical, data-informed news strategy through custom-built content analysis software, new journalism metrics and innovative audience surveys.

Other API programs