Our Mission
We equip local media to build trusted, resilient, people-first organizations capable of navigating change and strengthening civic life in their communities.
We strengthen the relationship between news organizations and their communities by fostering civic discourse, supporting press freedom and ensuring people have the trusted information they need to participate in civic life.
We help local news organizations build people-centered, adaptive and inclusive cultures that can navigate change and lead in an AI-supported future.
We develop actionable insights, tools and operational strategies that support sustainable, innovative and data-informed news organizations.
Featured Research
This guide is an effort to point to and organize resources in ways that can be helpful to journalists looking to put words to what they’re feeling and manage those stresses, as well as resources for managers and first-person accounts from peers.
As the economics of journalism continue to evolve, a defining question about the future is whether the news media can create content that consumers are willing to pay for or donate to directly. Central to answering that question is understanding the behavior of what many publishers call the next generation of news audiences: Millennials and Gen Z. This report examines in detail who among these audiences pay for or donate to news, how these payers or donors get news, and what topics or interests drive that behavior.
A summary of API's Inclusion Index work in Pittsburgh, starting with the cohort’s inclusion scores and ending with recommendations for effective ways they can work as a whole to improve the Pittsburgh media ecosystem.
Special Editions & Series
We’re almost halfway through the year, and Mental Health Awareness Month is a good time to pause and reflect on our well-being and that of our newsrooms.
Each week will offer a combination of frameworks to inspire new approaches to your election coverage and strategic suggestions you can put in place right away. Look for an idea that aligns with your organization’s mission or your community’s needs, and dig into resources to try it out.
We have an opportunity to facilitate civic discourse within our communities in a way that’s mutually beneficial. But if we don’t do this work thoughtfully — if we show up with a rigid agenda and our own goals — it can cause more harm than good.
API Products & Programs
Helping journalists and media leaders transform their local news businesses to better serve diverse communities
Improving how newsrooms cover communities of color by assessing seven areas to reveal inequitable practices
