Insights, tools and research to advance journalism

Young people value relationships and authenticity online, find it lacking in news media

Medium

Hank Green defends his participation as one of three YouTube video creators selected to interview the president after the State of the Union. The interviews received ridicule on cable news and as Green says, “even new media companies like Vice were dismissive.” Green notes, however, “there’s a problem that needs to be solved and this is clearly an attempt to solve it.” “[Young people] don’t trust news organizations because news organizations have given them no reason to be trusting,” writes Green. “…People trust us [YouTube creators] because we’ve spent years developing a relationship with them. We have been scrutinized and found not evil. Our legitimacy comes from honesty, not from cultural signals or institutions.”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.