Why we should focus more on crafting better advertisements than stopping the rise of ad blockers
The solution to ad blockers is simple, Univision Communications’ Kevin Conroy writes: Make better advertisements. If users are having a better experience with advertisements, Conroy says less people will feel the need to use ad blockers. Conroy says: “We need to reframe the discussion so that we focus on creating advertising experiences that people actually enjoy — those that are relevant, in context and ultimately enhance the overall experience.”
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