Why visuals should drive editorial decisions: Audiences demand them

NPR’s picture editor Kainaz Amaria and NBC multi-platform producer Imaeyen Ibanga say that visuals should be a driving force early on in editorial decisions because “the audience is going to demand it.” Audiences expect high-quality visuals from news organizations, Ibanga and Amaria said, and visual journalists have to be the ambassadors for journalists without a background in visuals. Ibanga: “When the idea is bubbling up and processing, we should be there, be part of those conversations helping to drive what that will look like and build the story.”