Why BuzzFeed’s editorial fumbles don’t have to be a buzzkill for native advertising

Michael Goefron says the discovery that BuzzFeed deleted post after advertiser pressures is indicative of a problem for all publishers with native advertising: It makes you more vulnerable to advertiser pressures. But as the lines between editorial and advertising are blurred, Goefron says this doesn’t have to be a damper on native advertising. Goefron says the solution is to create a clear code of ethics, including a policy on covering all corrections and deletions.