Insights, tools and research to advance journalism

Is ‘time well spent’ a better digital metric — and how would it be measured?


Chartbeat and others in 2014 began talking more concertedly about “time spent” as a better metric than pageviews. Analyst Rick Edmonds takes a look at the maturing debate on digital metrics today, in which leaders know they need better metrics and some products’ success might be better measured by “time well spent,” because the goal is to save users time while keeping them informed. The questions for that now include: what are the long-term effects on comprehension, how does advertising fit in (or does it), and, still, how do you measure it.

+ Today in advertising debates: Media companies need to wake up to the digital advertising mess (Quartz); An argument for not overlooking legacy ad sellers when selling digital (NetNewsCheck); Some thoughts on what journalists can do about new upheavals in the ad world, from Forbes Media chief product officer Lewis Dvorkin (Forbes)

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