Insights, tools and research to advance journalism

Is ‘time well spent’ a better digital metric — and how would it be measured?


Chartbeat and others in 2014 began talking more concertedly about “time spent” as a better metric than pageviews. Analyst Rick Edmonds takes a look at the maturing debate on digital metrics today, in which leaders know they need better metrics and some products’ success might be better measured by “time well spent,” because the goal is to save users time while keeping them informed. The questions for that now include: what are the long-term effects on comprehension, how does advertising fit in (or does it), and, still, how do you measure it.

+ Today in advertising debates: Media companies need to wake up to the digital advertising mess (Quartz); An argument for not overlooking legacy ad sellers when selling digital (NetNewsCheck); Some thoughts on what journalists can do about new upheavals in the ad world, from Forbes Media chief product officer Lewis Dvorkin (Forbes)

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

The American Press Institute

Our mission

We help transform news organizations for an audience-centered future.

Our programs for publishers focus on four things:

  • 1. Understand your audience
  • 2. Get your audience to pay
  • 3. Transform your culture
  • 4. Do your best journalism
  • Find out more about API »

API solutions for publishers

What we can do for you

API offers a suite of original tools and services for solving the biggest challenges in news:

  • Decide what beats to cover and how
  • Identify and develop the skills you need
  • Assess and improve your culture
  • Drive more reader revenue
  • Drive loyalty through accountability journalism
  • Make analytics work for you
  • Contact us to find out how »