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With the rise of platforms, publishers will now need to justify having a website at all

Medium

The online advertising and publishing landscape is shifting toward platforms, Paul Bradshaw writes, forcing publishers to justify why they need to have a website at all going forward. Bradshaw writes: “The Facebook/Google/Medium takeover is not the end of the open web, but rather the beginning of journalism which is genuinely of the internet and not merely on the web. If publishers can see the opportunity, we have quite a future ahead.”

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