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The quality paradox in mobile: When shorter content and “time saved” is better

Mobile Media Memo

In his new email newsletter on how mobile is changing the media business at its core,  Cory Bergman argues that shorter content rules the day for mobile users. “Imagine, for example, that you can get the nugget of a 2-minute video in a 24-second clip, or 80 percent of the value in 20 percent of the time. For most mobile users, that’s more delightful than watching the full 2 minutes,” writes Bergman. “The more delighted the users, the more frequently they’ll return, which all adds up to a lot of time spent/user at the end of the month.”

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