Insights, tools and research to advance journalism

If publishers are going to harness data, we need one language

“With a pervasive lack of industry control over site traffic data and all sorts of definitions around what counts as engagement and attention, it’s understandably confusing to decide what data to trust when considering editorial direction and what data to present to brand advertisers,” writes Sachin Kamdar, CEO and co-founder of analytics tool Parse.ly. He argues that “siloed business insights based only on digital subscriptions numbers, for example, could leave you treating readers via clunky, old-school segmentation rather than with the personalization that readers desire.”

+ The complexities of measuring newspapers in the digital age(TheMediaBriefing)

+ See how API’s content strategy program can help publishers create data-driven content strategies

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The American Press Institute

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