Insights, tools and research to advance journalism

The problem with story quotas: ‘Providing a lot of stories is not the same as providing a service to readers’

Media, disrupted

When newsroom leaders implement story quotas, John Robinson says they’re measuring the wrong thing: Simply providing a lot of stories isn’t the same thing as providing value and service to readers. Robinson writes: “It is true that every marketing survey of news content I’ve seen says that readers want ‘more.’ But it’s not more ‘stuff.’ It’s more content that affects their lives.”

+ Why “the tyranny of the impression” is killing digital media: “Digital publishing is built on ad sales based on impressions, and impressions are a terrible currency for selling advertising on the internet. … When digital publishers sell ads on impressions, all written content is valued equally. A lengthy New York Times expose is no more or less valuable than a blog post crammed with someone else’s Vines. That makes producing high-quality, expensive content a foolish business proposition” (International Business Times)

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.