The numbers behind Jill Abramson and Steven Brill’s new media venture don’t add up

“The central question for the venture — and the reason why so many are skeptical — revolves around whether there is enough revenue available from subscriptions to pay a significant number of journalists an average of $100,000 for a single longform article,” writes Mathew Ingram.

+ “I think Mathew Ingram though is imposing too strict a standard. If they produce what they want, and can pay for it, it’s a success, right?” tweets Tom McGeveran, co-founder and co-editor of Capital New York (Twitter)

+ More on brand publishing: How Verizon mishandled its brand publishing bid(TheMediaBriefing); Arts organizations are hiring in-house journalists to tell their stories (Baltimore Sun)