News organizations see Facebook as the ‘enemy,’ but they should still work with Facebook so they don’t ‘find themselves on an island’

Many news organizations see Facebook as a “giant that may eat us,” but Mark Glaser writes that news organizations still need to work with Facebook, despite their uncertainties. Back in 2010, news organizations saw Google as its biggest enemy and News Corp even removed its content from Google’s search results. But two years later, it reversed that decision, fearing that “its newspapers were losing influence by not being in Google search.” Glaser writes that Google is an important example here “because if news publishers believe they can just remove themselves from Facebook, where so many people get their news, then they are going to find themselves on an island.”

+ Now, some publishers see Google search as an area of growth as they try to diversify their traffic beyond Facebook referrals (Digiday)