Why the new social network “This” is a Facebook alternative that actually makes sense

David Holmes makes the case for This, the Atlantic Media funded startup that allows users to only share one link a day. “This doesn’t have to attract millions of users to be a success. It’s not a social network that functions simply for the sake of being a social network,“ writes Holmes. “The content its users share already powers a newsletter … Now, the Atlantic can offer the same thing, only its shareables can be curated by a whip-smart community, as opposed to a lone editor.” For now, the site is still in invite-only beta.

+ On other news and media ventures: What can Jim Brady’s new site do for Philadelphia journalism? (Columbia Journalism Review) and Is Jason Hirschhorn building the new “bundle” with his REDEF verticals?(MediaPost)