Insights, tools and research to advance journalism

Metrics should support a strategy, not be a strategy


“Show people the good work you do,” writes Matt Boggie, executive director of research and development The New York Times. “This should be the sole motivation behind engagement, user measurement, audience development, or whatever other buzzword names this practice might acquire. The purpose of learning more about your readers and how they find you is to reach them more repeatedly, more often, and to reach more of them tomorrow than you did today.”

+ Other debates to keep an eye on: Is the New Yorker making a mistake by choosing a metered paywall? (Subscription Content); There’s longform overload as new narrative journalism startups like Latterly Magazine launch and others fail (Columbia Journalism Review); When it comes to free speech, journalists should be activists (Medium)

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