The media industry needs to focus on relevance and value, rather than the volume of work produced

“We still treat the public we serve as a mass, all the same, delivering a one-way, one-size-fits-all product that we fill with a commodity we call content,” Jeff Jarvis writes. “Rather than continuing to try to maintain our content factory, whose real business is selling eyeballs by the ton, imagine instead if news were a service whose aim is to help people improve their lives and communities by connecting them not only to information, but also to each other, with a commercial model built on value over volume.”