Why would journalists want to come out against Trump? They want clear consciences

Cokie Roberts isn’t the only journalist to make statements against Trump recently, Callum Borchers writes: Glenn Beck, Arianna Huffington, Bill Kristol and others have all publicly come out against Trump. These journalists don’t really think that their statements will change public opinion, Borchers writes, but instead, they want clear consciences: “They want to be able, should Trump actually win the White House, to look themselves in the mirror and know that at least they took a stand.”

+ Donald Trump received significantly more earned media (counting traditional media sources as well as sources such as Facebook and Reddit) than any other political candidate, while spending less on advertising (New York Times)