Jeff Jarvis: Publishers need to stop being jealous of platforms and start working with the platforms to solve problems

When publishers think about how to deal with platforms such as Facebook, it’s not the platforms itself they’re dealing with, Jeff Jarvis says. Instead, it’s the people on the platforms, because publishers need to go to where the readers are. Though publishers and platforms will disagree, Jarvis says publishers should look past these differences and push for solutions: “We have different missions but that does not mean they are not compatible, it’s just different priorities. Google’s mission is to organize the world’s information and make them available. That certainly should be compatible with our mission. If we get past the misunderstanding, there are many things of mutual interest.”