How pop culture and fashion magazine Nylon is adapting to ad blocking: It’s combining marketing and editorial

Many digital publishers are struggling to find ways to cope with the rise of ad blocking, but pop culture and fashion magazine Nylon is bringing marketing and editorial together by making the roles of editor in chief and chief marketing officer one position. Nylon CEO Paul Greenberg says the idea is that doubling down on native advertising will be a more viable solution to ad blockers. Greenberg says: “To win the ad blocking issue we have to go deeper on native advertising, and the best way is to make native as organic as possible. But that means you have to have the sales and editorial teams talking to each other.”