Insights, tools and research to advance journalism

Guardian changes how it labels native ads, now referring to them as ‘paid content’

Digiday

The Guardian announced this week that it’s making changes to how it labels native ads, and will now label content that’s supported by sponsors with “paid content” or “paid for by.” The Guardian previously labeled native ads with “brought to you by.” The company told Digiday the changes are “a part of our ongoing commitment to transparency and clarity for our readers and commercial partners.”

+ The Guardian’s changes come just one month after the FTC issued new, stricter guidelines about how publishers should label native ads, and research from the University of Georgia shows that readers are more likely to recognize native advertising if it is labeled as “advertising” or “sponsored content”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.