Real-time bidding offers media companies opportunities for new sources of revenue, with projected growth to reach $20.8 billion by 2017. Premium content that attracts a specific audience will be important because programmatic buyers serve ads based on data about the individual visiting the page, according to Christian Hendricks, vice president/interactive media for The McClatchy Company.
+ Publishers invest in home-grown mobile ad innovations (Digiday); Publishing profitability survey of nearly 400 US publishers reveals most lack insight into how third parties access and use their reader data (Association of Online Publishers)
+ The death of radio is greatly overstated: Despite the massive disruption in the music industry from iPods and Pandora, more Americans than ever are tuning in to good old radio (Bloomberg)
+ Is Apple’s iBeacon at risk of a tragedy of the commons? (The Guardian)