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‘The fatal flaw in subscription models’: Digital subscriptions now require readers to pay for each publication separately

TheMediaBriefing

“Paywalls rely on publishers assuming that an individual will only have one or two subscriptions, and therefore that theirs is the only content worth paying for. Yes, on a publisher-by-publisher basis, it is critical that the content they produce is valued and paid for. But on an industry level, it isn’t sustainable,” Esther Kezia Harding argues. “Imagine 20th Century Fox, Universal Studios and Warner Bros each charged users a monthly fee to access their films. Very quickly, the model would fall over, and smaller film studios would be unable to compete. Instead, these studios all come together in an aggregator, like Netflix. Paying a monthly fee becomes a lot more valuable for film fanatics, as they can watch as much as they like from different sources.”

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