Digg’s takeaway from launching a new kind of comment section: Comments can be useful, if you put effort into them

Three months after Digg launched Dialog, director of community Veronica de Souza says the comment section does have a future. In its new Dialog feature, journalists or experts on a topic are invited to engage in a conversation with Digg users at a scheduled time. Users can submit questions beforehand, and the conversation with the guest lasts several hours on Digg’s homepage, with the Dialog page staying open afterwards until conversation starts to die down. For a productive conversation, De Souza says: “Clear community guidelines work. Pre-moderation works. And most of all, the amount of personalized attention we’re willing to give each user has had a direct effect on the quality of conversations on Digg.”

+ More insights on creating a better comment section: Treat comments as contentget reporters involved in the comment section, and pick the right commenting platform for your organization’s needs