Insights, tools and research to advance journalism

Can media organizations overcome the barriers to better metrics?

TheMediaBriefing

Jasper Jackson follows up on Ev Williams’ post about the shortcoming of any one metric. “While the inadequacies of the system are clear to most, the solutions remain elusive. That’s in part because both the ad and publishing sides of the industry face barriers hindering their ability and desire to come up with more nuanced and multifaceted measures,” writes Jackson. He lists several factors including complexity, inertia from current metrics, and the proof of impact.

+ Other debates to keep an eye on: “Every year, Flipboard looks more and more like the future of magazines” (Medium); Why the dusty corner of marketing known as customer-relationship management is emerging as a critical tool for data-driven advertising (Digiday)

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.