The best things in journalism were never made to reach the most people, but the right people

“The truth is that the best and most important things the media (let’s say specifically the news media) has ever made were not made to reach the most people  —  they were made to reach the right people,” The Verge’s Josh Topolsky writes. “Because human beings exist, and we are not content consumption machines. What will save the media industry  —  or at least the part worth saving  —  is when we start making Real Things for people again, instead of programming for algorithms or New Things.”