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Audience data shouldn’t make editors feel like they need to ignore important, but less popular stories


Audience data shows that many readers just aren’t interested in reading stories such as the terrorist attack in Lahore. But Guardian audience editor Chris Moran writes that’s not a valid reason for newsrooms to choose to cover those stories less: “Does the greater ‘success’ of one piece of journalism inherently sully the success of another piece of journalism? … Don’t ignore the data in a nihilistic funk. Don’t mindlessly let the data lead you to places you don’t want to go. We’re editors, not algorithms.”

+ Earlier: The Chicago Tribune’s Charles J. Johnson says, “We will cover the important news whether or not it attracts a large audience online. But reader interest does help shape the size of the spotlight we offer to certain stories

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