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‘If you’re not thinking about where people will read it, it’s not going to be that successful’

Digiday

CNN’s incoming VP of digital programming Mitra Kalita has simple advice for how news organizations should think about distributed content: Find your readers where they are, because “if you’re not thinking about where people will read it, it’s not going to be that successful.” Kalita talks to Digiday’s Lucia Moses about how she’s implementing that thinking at CNN, and expanding her team to include people with a mixture of skills in journalism, tech, product and design.

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