Insights, tools and research to advance journalism

‘If you’re not thinking about where people will read it, it’s not going to be that successful’

Digiday

CNN’s incoming VP of digital programming Mitra Kalita has simple advice for how news organizations should think about distributed content: Find your readers where they are, because “if you’re not thinking about where people will read it, it’s not going to be that successful.” Kalita talks to Digiday’s Lucia Moses about how she’s implementing that thinking at CNN, and expanding her team to include people with a mixture of skills in journalism, tech, product and design.

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.