Insights, tools and research to advance journalism

Why Mic crowdsourced questions for the president recorded as videos

Poynter

A week before Mic was scheduled to sit down for an interview with President Obama, Mic put out a call for questions for the president on video. Four days later, the Millennial-focused publication had received questions from 136 people in 26 different countries. Rather than choosing to simply ask for questions via social media, Mic asked for videos, a more time-consuming option. Vice president of communications and strategy James Allen said the video format led to more powerful questions: “We wanted to have the direct interaction that comes with video.”

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.