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Why Mic crowdsourced questions for the president recorded as videos

Poynter

A week before Mic was scheduled to sit down for an interview with President Obama, Mic put out a call for questions for the president on video. Four days later, the Millennial-focused publication had received questions from 136 people in 26 different countries. Rather than choosing to simply ask for questions via social media, Mic asked for videos, a more time-consuming option. Vice president of communications and strategy James Allen said the video format led to more powerful questions: “We wanted to have the direct interaction that comes with video.”

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