Why it’s time for publishers to embrace personalized push notifications

In a new survey from analytics firm Localytics, more than half of survey respondents said push notifications are an “annoying distraction,” and receiving between 2 and 5 messages per week would cause 45 percent of respondents to disable push notifications. But there’s a better way for publishers to do push notifications, Chialun Huang writes: “Personalization is the way forward if push notifications are to survive.” Among the most popular push notifications in the Localytics survey were personalized sales offers, location-based notifications, and personalized content.