Why Detroit Free Press is sending out more push notifications for things other than breaking news

Detroit Free Press is increasing the number of push notifications it sends out and is sending them for more than just breaking news. In addition to alerts for breaking local and national news, the Free Press is sending alerts for events such as Stephen Colbert and Eminem appearing on a Michigan cable access television show. Free Press’ director of consumer experience Ashley C. Woods says: “We think the push alert now isn’t just about giving you breaking news. It’s giving you content that we’re really proud of, that we want you to associate with us, something that’s very Free Press at this moment.”