Insights, tools and research to advance journalism

Why a Florida TV station devoted 6,000 words to an investigative story

Columbia Journalism Review

In addition to a five-minute news broadcast, Tampa TV station WTSP devoted 6,000 words online to an investigation on the influence a private PR consultant wields in local politics, complete with links to public records and online-only videos. Noah Pransky, who led the investigation, says the nature of the story demanded length: “This was a story about a consultant’s body of work. It wasn’t about a single issue. We knew that if we wanted to produce a rock solid story that would be hard to dismiss, we had to show that we had looked at everything.”

+ More on reporting from public records: 10 tips for securing public records, including being aware of the laws and writing about it when the government doesn’t cooperate (Poynter)

Read More

Need to Know newsletter

The smart way to start your day

Each morning we scour the web for fresh useful insights in our Need to Know newsletter. Sign up below.

Featured topics

Go deeper on…

Dive deep on everything we produce about these key topics.

Strategy Studies

The best practices for innovation within news organizations

This Strategy Study presents examples and insights about journalism innovation, offering actionable advice and methods to move your journalism and business forward.